We're a production company that makes documentaries, fashion films, and brand stories for people who recognize the difference between content and cinema.
We're a production company that makes documentaries, fashion films, and brand stories for people who recognize the difference between content and cinema.
We're a production company that makes documentaries, fashion films, and brand stories for people who recognize the difference between content and cinema.
Founded by Olya Zueva, a filmmaker shaped by sixteen years in the fashion industry, the company creates work with attitude, intention, and a distinctly New York edge that celebrates the city’s unapologetic diversity.
Founded by Olya Zueva, a filmmaker shaped by sixteen years in the fashion industry, the company creates work with attitude, intention, and a distinctly New York edge that celebrates the city’s unapologetic diversity.
Our focus
Our focus
Non-profit stories that move people from watching to caring, and from caring to taking action in the world.
Non-profit stories that move people from watching to caring, and from caring to taking action in the world.
Fashion shorts that feel like film: narrative-driven, performance-focused, and built on real intimacy and truth.
Fashion shorts that feel like film: narrative-driven, performance-focused, and built on real intimacy and truth.
Commissioned documentaries for artists and businesses who want their work seen through a lens that matters.
Commissioned documentaries for artists and businesses who want their work seen through a lens that matters.
© Right Now in NY
2025–Future